Ken MarshallGet your company cited when buyers ask AI
Your buyers ask ChatGPT and Google AI who to hire before they ever talk to sales. In this workshop your team learns how to show up in those answers, how to track it and how to tie it to pipeline.
Talk to KenIt starts with the leadership team
Don't ask your team to do something next week that you don't understand yourself. Keyword rankings and clicks used to be the scoreboard. AI search needs ruthless objectivity, experiments and measurement that looks more like how your sales team counts wins.
So the first session is with you, and the rest is with your team.
What your team works through
- Agree on the goal
- What AI search is supposed to do for you, what you'll be judged on, who does the work, who makes the calls and how long you have to show results. We start with a problem, not a tool.
- Set up tracking
- Where you show up in AI Overviews and AI answers, AI referrals in your analytics and labels in your CRM so a cited page can be tied to a deal. One dashboard for the team and one for leadership.
- Find your closest wins
- Where you already have authority, which pages AI Overviews are taking traffic from and which content is worth reviving. Then 5 to 10 priorities ranked from easiest to hardest.
- Run it like experiments
- Monthly check-ins on what moved. A jump in traffic doesn't prove your last change caused it, and a drop doesn't prove you broke something.
Search results I've helped teams get
“From August 2020 to November 2020, year over year organic traffic of new users to the website increased by 115%.”
Wesley Burger, Director of Marketing, CloudTask. Source: Clutch review, December 2020. These are one client's results. Yours depend on your business and how much of the work your team does, and I'll tell you on our call what's realistic for you.
“Starting from scratch we went from zero to 10+ qualified leads per week and have closed 4 deals to date far exceeding the cost of the program.”
Daniel Hiza, AVP of Marketing, Pritchard Industries, on an agency engagement I led. Source: Clutch review, October 2021. These are one client's results. Yours depend on your business and how much of the work your team does, and I'll tell you on our call what's realistic for you.
“Ken is a master at demand generation and strategy in search and SEO. The key item that stood out was his focus on provable ROI with our engagement.”
“Ken understood my business better than I understood my business. He is a real master of his craft.”
This is part of the 30-day AI search and content intensive.
Find out where you stand in AI search
No pitch. If it's not right for you, I'll say so.
Talk to Ken