Ken MarshallThe Known CEO
You already know things people would pay to hear. Over four sessions we get them out of your head and published under your name.
What's true after the last session
What you walk away with
All of it finished before we're done. Nothing gets emailed to you three weeks later, which is what usually happens and probably why you've stopped trusting workshops.
Your verbal identity
Your beliefs, your values and the specific language patterns that make you sound like you instead of a press release.
Four messaging pillars
The topics you'll be known for, mapped against what you actually know and what your market needs to hear.
Ten defining stories
The experiences nobody can copy, written down and ready to pull from whenever you need one.
An AI system in your voice
Built on your verbal identity and your stories, so what comes out of it doesn't read like everyone else's AI slop.
A one page brief for your team
Your chief of staff or marketing lead can run the whole thing from it. The handoff takes ten minutes.
How the series runs
- Session 1
- In the chair. I interview you for an hour and you produce more usable raw material than you've written in the last two years.
- Session 2
- Out of your head. We build your verbal identity, your pillars and your stories from what you said, in your words rather than mine.
- Session 3
- The hills you'd die on. I push on what you believe about your industry until the position you've been softening for years is sharp enough to say in public.
- Session 4
- On the record. We encode your voice into a system your team can run, draft your first posts and you publish.
For leadership teams
Same work, run with your whole leadership team. Every leader gets their own interview and their own verbal identity. Then we build one shared system so your marketing team can turn all of those voices into content without the CEO becoming the bottleneck.
You'll know pretty quick whether this is you
What people say after
“This was incredible. Probably one of the most valuable conversations I've ever had in my business life.”Phil Symchych, CEO, The Grumpy CFO
“This was an illuminating experience. I walked away feeling more connected to myself and my business and excited about posting on LinkedIn, something I could never have said before working with Ken.”
“The way that you have approached each of the calls that we've had, it's like we've known each other for a long time... I feel like I can talk to you like I'm talking to a friend.”
“You're brilliant and exactly what I needed at exactly the right time. Appreciate you very much.”
“I think it's motivating, I would say, and a little bit of liberating as well. I feel like just talking about this, takes a little bit of the pressure off my shoulders.”
“I not only learned a lot about myself, but also my general positioning. It drew out things about me and caused me to learn a lot about things I never thought about.”
“I went into this workshop expecting the same-old, same-old; a lot of energy that immediately dissipates when we leave the workshop. I was wrong, and my expectations were far exceeded... In my case, I have completed actions in the two days after the workshop.”
“This morning it took me about 90 minutes to get my first four posts edited and scheduled with a picture added.”
Matt Sprang, Business and Executive Coach, after his workshop. Source: Email to Ken, October 28 2026. These are one client's results. Yours depend on your business and how much of the work your team does, and I'll tell you on our call what's realistic for you.
By the last session, they'll know what you think
No pitch. If it's not right for you, I'll say so.
Talk to Ken